Privacy policy
Privacy Policy
Last updated: January 22, 2025
This Privacy Policy describes how Ability Plus UK ("we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.ability-plus.co.uk (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means any user of the Services, whether a customer, website visitor, or other individual whose information we collect.
Please read this Privacy Policy carefully.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or regulatory reasons. Any updates will be posted on this page with the "Last updated" date revised accordingly.
How we collect and use your personal information
We collect personal information about you from various sources, depending on how you interact with us.
In addition to the uses listed below, we may use your information to communicate with you, provide or improve the Services, comply with legal obligations, enforce terms of service, and protect our Services, rights, and users.
Personal information we collect
Information you provide directly:
- Contact details: name, address, phone number, and email address.
- Order information: billing and shipping address, payment confirmation, etc.
- Account details: username, password, and security info.
- Customer service communications.
Certain features of our Services may require this information. Without it, those features may be inaccessible.
Information we collect automatically:
We use cookies and similar technologies to collect Usage Data such as:
- Device and browser information
- IP address and network connection
- Site usage patterns
Information from third parties:
We may receive your data from:
- Our service providers, including Shopify
- Payment processors (e.g., card details, billing info)
- Advertising and analytics tools
All such data is processed in accordance with this policy. See the “Third Party Websites and Links” section below for more.
Analytics Tools We Use
Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC, to understand how visitors interact with our Site.
Google Analytics collects information such as:
- Pages visited, time spent on the Site, and referring pages
- Your IP address (which may be anonymized in accordance with GDPR requirements)
- Device, browser, and location (city-level)
This data helps us measure performance and improve our content and services.
Google may use cookies and other technologies to process this information on our behalf.
For more details, see the Google Privacy Policy:
https://policies.google.com/privacy
and learn how to opt out here:
https://tools.google.com/dlpage/gaoptou
Microsoft Clarity
We also use Microsoft Clarity to better understand how visitors interact with our Site.
Clarity captures anonymized session data such as:
- Mouse clicks, scrolls, and navigation behavior
- Device type, browser, and screen size
- Pages visited and general location (city-level)
This helps us identify usability issues and improve your browsing experience.
Microsoft processes this data in accordance with its own privacy terms:
https://privacy.microsoft.com/privacystatement
How we use your personal information
- Providing products & services: To process orders, create and manage accounts, arrange deliveries, handle returns, and personalise your experience.
- Marketing & advertising: To send you promotions and targeted content (based on legitimate interest or consent). EEA/UK basis: Art. 6(1)(f) GDPR/UK GDPR.
- Security & fraud prevention: To detect and address fraud or misuse.
- Communication & service improvement: For customer support and to improve our offerings.
Cookies
We use cookies for functionality, analytics, and advertising. Full details on our use of cookies (especially through Shopify) are available at: https://www.shopify.com/legal/cookies
Most browsers allow cookie control or blocking. Please note that disabling cookies may affect site functionality.
Disclosure of personal information
We may disclose your information to:
- Vendors and service providers (IT, payment, shipping, support, analytics)
- Business and marketing partners (under their privacy policies)
- Affiliates in our corporate group
- Authorities or others, as required by law or in the event of a business transaction (e.g. merger)
We do not sell or use sensitive personal information without your consent.
Third party websites and links
Our Site may link to external websites. These sites have their own privacy policies, which we encourage you to review. We are not responsible for the security or content of third-party platforms.
Children's data
Our Services are not intended for children under 13. We do not knowingly collect personal data from children. If we become aware of any such data, we will delete it.
We do not knowingly "sell" or "share" personal data of individuals under 16.
Security and retention
We take appropriate steps to protect your data, but no system is fully secure. Please avoid sending sensitive information via insecure channels.
We retain data only as long as needed for the purposes described, including to meet legal obligations.
Your rights
Depending on your location, you may have the right to:
- Access personal data we hold about you
- Request deletion or correction of your data
- Receive a portable copy of your data
- Opt out of certain data uses (e.g., marketing, targeted ads)
- Restrict or withdraw consent
- Appeal our decisions or submit complaints
You can exercise these rights via our Site or by contacting us (see below). We may request verification of identity. We will not discriminate against you for exercising your rights.
Complaints
If you have a complaint, please contact us. If unresolved, you may raise it with the Information Commissioner's Office (ICO) or your local data protection authority
International users
We may transfer your data outside your country, including outside the UK or EEA. Transfers are done using appropriate safeguards, including Standard Contractual Clauses or UK equivalents, unless the destination is deemed adequate.
For any questions relating to this please contact us
